Q4 2023 Performance of Top Consumer Finance Apps on iOS in the UK

As the year 2023 came to a close, the consumer finance category on iOS in the United Kingdom witnessed varying performance across the top applications. Sensor Tower's data provides us with an insight into the trends that shaped the final quarter of the year.

Emma - Budget Planner Tracker ended the year on a high note with downloads spiking to 8.3K in the final week of December, a significant increase from 6.3K at the quarter's start. Weekly active users followed a similar pattern, reaching 92.5K in the last week, despite a mid-quarter dip. Revenue, while showing some fluctuations, peaked at $37K in early October and concluded the quarter with $18K.

Usnoop Limited's Budget Planner l Snoop Finance also experienced a remarkable jump in downloads to 15K in the week of Christmas, compared to 3.7K in late September. The app's active users surged to 55.9K by the end of December. Revenue trends were less dramatic but did peak at $6.3K in early October.

YNAB saw a steady increase in revenue from $2.2K to $3.7K over the quarter, with a notable rise in downloads in the festive week, jumping to 559 from earlier lows of around 300. Active users remained relatively stable, ending the quarter at 1.7K.

Splitwise maintained a consistent user base with active users hovering around 30K for most of the quarter before a slight decline to 22.7K. Downloads saw a gradual decrease from 17K to 6.9K, with a late rebound in December. Revenue increased towards the end of the quarter, reaching $3.1K.

Lastly, Banktivity by IGG Software, Inc, had a relatively low but steady number of downloads, with a peak of 19 in early October. Revenue witnessed slight volatility, ending the quarter at $595. Active user data for Banktivity was not provided.

For more insights and in-depth analysis on the performance of consumer finance apps, Sensor Tower's platform offers a comprehensive look at the data behind these trends.